If any dispute arises between Owner and Contractor, the parties shall attempt to settle such dispute in the first instance through discussions. The designated representatives of Owner and Contractor shall promptly confer and exert their best efforts in good faith to reach a reasonable and equitable resolution of such dispute. If the representatives are unable to resolve the dispute, the dispute shall be referred to the responsible senior management of each party for resolution. If the parties are unable to resolve the dispute, either party may pursue any remedy available at law.
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